Daihatsu Presents the New Sigra: A New Gleam of Family Pride at GIIAS

(TANGERANG, July 29, 2025): Daihatsu is presenting the New Astra Daihatsu Sigra, featuring a sporty appearance specifically for its top variant, the 1.2R Deluxe. The introduction of this new model in the highest variant leverages the momentum of Indonesia's largest automotive exhibition, GIIAS (GAIKINDO Indonesia International Auto Show), held at ICE BSD City, Tangerang, from July 24 to August 3, 2025.

The New Astra Daihatsu Sigra is specially designed for Indonesian families who desire an LCGC MPV with the highest variant and a more stylish look. This new design is available in specific variants, namely the 1.2R Deluxe, in both automatic (A/T) and manual (M/T) transmission types.

Overall, the New Sigra 1.2R Deluxe features several changes, starting with a new bumper design that emphasizes the connecting lines between the fog lamp covers at the front, and added bezels on the rear bumper, giving it a fresher and sportier appearance. The New Sigra also features "dlx" lettering on the side body as a symbol of this model's most complete and highest variant. The New Sigra 1.2R Deluxe top variant is available at a price of Rp174,400,000 for the M/T type and Rp189,200,000 for the A/T type.

To own the New Astra Daihatsu Sigra, visitors can take advantage of various attractive Daihatsu sales promotions during GIIAS, such as free administration fees, special cashback for trade-in programs, free insurance, special credit packages, low-interest rates with flexible tenors, special discounts, and daily Lucky Bowl draws with attractive prizes. Daihatsu is also presenting the "Gebyar Merdeka Bahagia Sejak Pertama" (Independence Celebration - Happy from the Start) promo, valid nationwide from July 1 to September 30, 2025. Customers who purchase a Daihatsu car during this period will have the chance to win attractive raffle prizes, including a Grand Prize of 1 unit Gran Max Taft Guy; 9 motorcycles; 9 pieces of gold; and 45 shopping vouchers.

"We extend our gratitude for the customers' trust in Sigra, which continues to be the primary choice for families in Indonesia, especially first-time car buyers. We hope this model, which we have specially designed in its highest variant, can be a suitable choice for Indonesian families, particularly those seeking a 7-seater LCGC car with a more stylish appearance," said Tri Mulyono, Marketing & Customer Relation Division Head, PT Astra International Tbk – Daihatsu Sales Operation.

As is known, Indonesia's current population reaches approximately 284 million, with a vehicle ownership ratio of 99 cars per 1,000 people. This figure indicates that Indonesia has significant potential for the automotive industry to continue growing. The majority of car owners are from the FCB (First Car Buyer) segment, accounting for about 65%, who previously used motorcycles and public transportation.

This segment generally considers owning a vehicle that is the most affordable, fuel-efficient, multi-functional, highly durable, easy to maintain, and has a high resale value. Daihatsu is present to meet these needs by providing an LCGC MPV, the Astra Daihatsu Sigra, which continues to receive a positive response from the Indonesian public and has sold approximately 425,000 units since 2016.

As one of the pioneers of LCGC (Low Cost Green Car) vehicles, the LCGC segment contributes significantly to the national automotive industry, accounting for an average of about 20% of the automotive sales market share in the last 10 years. Daihatsu's LCGC cars hold the number 1 position with approximately 41% market share, with Sigra even becoming the primary choice for the public and dominating the LCGC MPV segment for the past 5 years.