5 Advantages of Learning Cross-Cultural Communication in Business

In business, communication is essential to reach agreements. Every company has individuals with different cultures, whether from status, social values, communication styles, and roles. 

Therefore, a businessman or an employee in a company must learn about cross-cultural communication. For more information, let's take a look at the detailed review below. 

1. Enhancing Cooperation Within the Company Team

Every company will certainly have employees from different cultural backgrounds. To achieve mutual success within a company, knowledge of one culture to another is necessary. 

This way, misunderstandings during tasks can be minimized because of mutual understanding.

Not only that, but understanding cross-cultural communication also becomes one of the solutions to comprehend each specific cultural character. 

This step is aimed at creating good cooperation within the team and the company environment. Once good cooperation is established, success can be achieved more easily. 

2. Useful as a Negotiation Process

In the business world, activities are not only conducted domestically, but business can reach all corners of the world. 

With cross-cultural communication, businesses can expand their wings internationally. Meanwhile, in the domestic aspect, this communication can be used as a negotiation process with other companies that wish to collaborate. 

Through a good negotiation process, harmony between one company and another can be maintained. The cultural differences within a company must be well understood through communication. 

Usually, this communication can be identified through roles, social values, norms, speaking styles, and individual statuses. Because every company has its own unique culture.  

3. Uniting Cultural Differences in Every Company 

Cross-cultural communication plays an important role in the business world to unite differences in every company. 

This communication can serve as an individual's ability within the company to address and face different cultures. This is what makes cross-cultural communication very important.  

Not only that, but the different cultural backgrounds of employees also influence why it is necessary to study cross-cultural communication. This is very important to enhance cooperation within individuals and the company. 

If the communication conducted is effective, then the chances of achieving mutual success can be easily attained. 

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4. Assisting in the Decision-Making Process

A person with the authority to lead will certainly face various decisions within the company. For this reason, a leader must understand the cultures present in their company. 

This communication not only involves understanding cultures such as race and religion but also social values to facilitate decision-making.

5. Preventing Individual Views on Etnocentrism

The importance of cross-cultural communication relates to ethnocentrism or a viewpoint from one individual to another. 

This perspective is one attitude that assumes that one's culture is better than others. People with this belief usually lack a sense of mutual respect or tolerance among each other. 

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