How to Sell Online So That Your Goods Sell Well

Along with the times, online selling has become one of the most sought-after markets to gain more profit.

Online selling is a line of business where sellers and buyers do not have to meet to conduct transactions. In other words, everything is done via the internet.

Many believe that online selling is very profitable. Why is that? It is clear that online selling does not require renting a place to sell. It saves time, makes all buying and selling needs more efficient, and has a wider reach.

Unfortunately, pursuing online selling is not as easy as it seems. For example, there are so many competitors, so effective tricks are needed to make the products sell well.

Tips & Tricks for Online Selling

So what is the correct way to sell online? Let's take a look at the following review for more clarity.

1. Find Opportunities

This way of online selling can be done by monitoring the market and assessing your own capabilities. This way, you will find it easier to choose your target or potential consumers, which can ultimately inspire the products you want to sell online.

2. Determine the Product to Sell

In this case, the easiest step is to choose a product that you are most familiar with, by looking at the strengths and weaknesses of your own product.

For example, if you have a hobby in culinary, you may have some understanding of tastes and culinary trends, so starting a culinary business could be a choice.

After that, when determining the product to sell, it is advisable to consider the following factors:

1. Understanding the product
2. Observing competitors
3. Mastering your own product
4. The business flow, from pre-production, production, sales to shipping issues.

3. Create a Business Plan

This business plan can be divided into two aspects, namely long-term and short-term. Of course, all online traders hope their business can be successful, so a solid business plan needs to be prepared.

4. Find the Best Supplier

Once the three tips above have been applied, the next step is to research the best suppliers who offer prices that fit your needs and budget.

Some considerations to keep in mind include the location of the supplier, prices, stock availability, and ease of communication.

5. Set Selling Prices

Setting the selling price can be an indicator of the success of the online business you are running. Considering the many competitors in the online business industry, it is not surprising that there are products of the same quality but with higher or even lower prices.

Therefore, research the prices circulating in the market. This method aims to compare market prices for products that have the potential to start a business.

In addition, researching market prices also allows you to develop effective sales strategies to make your products sell well.

6. Find and Discover Selling Platforms

In the online selling market, there are many platforms that can be used as your online store. The most popular one is through marketplaces.

As we know, a marketplace is one of the marketing media that can be utilized to start a business. This online store can directly act as an intermediary for all types of transactions between sellers and buyers.

Once you know all the tips above, you can choose which category of marketplace is suitable for your products. Some popular marketplace options in Indonesia are as follows.

1. Tokopedia
2. Shopee
3. Bukalapak
4. Lazada
5. Blibli
6. OLX
7. Jd.id
8. Carousell
9. Bhinneka
10. Zalora
11. Kulina
12. Sociolla and many more.

It is important to note that each marketplace has different segments of sellers and buyers. You just need to choose according to the category of products you will sell.

7. Take Attractive Photos

Since it's online selling, product photos can be a powerful weapon when pursuing an online business. Attractive photos can also boost sales!

Don't forget to share detailed information about the products you will market. Also, avoid providing information that does not match the actual condition of the product to prevent "bad reviews and responses" from consumers.

Imagine if a buyer is disappointed, your product could be labeled poorly by other potential consumers.

8. Utilize Social Media and Influencers

Social media can also be utilized as a marketing tool to target consumers accurately. The presence of social media is also quite close to people's daily lives.

This is what makes social media play a significant role in the marketing process. If you need a boost in product recognition, collaborating with influencers or celebrities could also be a good choice.

9. Include Contact Information

Times have become easier, and today's consumers do not want to be complicated. If your products are marketed through social media, immediately include a business contact number so consumers can easily interact and make transactions.

Make sure the contact provided can respond to buyers well and is active. Because often potential buyers fail to make transactions because the online business admin skips or takes too long to respond to order inquiries.

10. Create Your Own Website

If your online business has developed, it wouldn't hurt to enhance the quality of your online business by creating your own website. This method aims to allow buyers to easily view and choose any goods or products they need from just one website.

Then the consumer reach becomes wider. Perhaps not only domestically, having your own website also allows you to reach potential consumers abroad.

Several marketing options also become broader and can be utilized to make your products more recognized. For example, you can run Google Ads, Facebook Ads, Instagram Ads, and optimize your website.

11. Manage Cash Flow, Don't Let It Leak

Managing incoming and outgoing cash flow is crucial in running a business. In fact, this last point is an important principle in any business, whether online or offline.

You need to monitor and record every transaction. This is to ensure and control your financial flow and analyze other needs such as promotional budgets and employee salaries accurately. Of course, this requires discipline and precision so that the financial flow does not break.

By applying the 11 ways of online selling as mentioned above, at least you can learn and manage the online business you are pursuing.

Although it seems a bit complicated, if done sincerely and with a cheerful heart, everything can seem easy when carried out.

The key to online selling is not just to see the profits multiply, but try to train yourself to be more meticulous and consistent so that your online business can evolve into a more professional business.

Who knows your fortune lies in the online business path and becomes your 'main job' in the future. Good luck!

Author: Dinno Baskoro