Tips Sahabat

8 Best-Selling Items Sold Online in 2021, What Are They?

09 April 2025
masker

Many people want to venture into online business. But confused about where to start? 

One of the easiest ways is to pay attention to which products are the best sellers online. This way, you can monitor consumer preferences and strategize your marketing.  

Here we have summarized from various sources 8 products that are likely to sell well throughout 2021. The data is taken from various marketplace platforms that had the highest demand from March to July 2020 and are predicted to continue to increase this year. 

What are they? Here are 8 products that sold the most in 2021

1. Peel-off face masks

The beauty industry is indeed endless. Peel-off face masks have become the best-selling product on any marketplace. The increase in data is evident from the rise in search traffic for peel-off face masks on Google Trends, Oberlo, and Amazon. 

According to search data, the term "peel off face mask" receives 30,000 searches per month. The keyword "face peel" recorded 27,100 searches per month, and the variant keyword "charcoal face mask" recorded 41,000 searches per month. Then there is "face mask" which has 81,000 searches per month. 

Not only from Google, but the trend on the Youtube platform also shows an increase with the search for "face mask" averaging 5.3 million views, covering various topics from how to use face masks to DIY face masks from natural ingredients. 

So, are you interested in starting a face mask business? 

2. Nail polish

The global nail polish market is expected to reach USD 15.6 billion by 2024, growing at a compound annual growth rate (CAGR) of 9.5%, according to new information from Grand View Research. 

According to Google Trends, the term "nail polish" started trending again in March 2020, averaging 246,000 searches per month.

Photo-sharing platforms like Pinterest also show increased interest in "nail" and related terms, including "nail polish ideas" and "nail design".

3. Yoga bands or yoga rubber

Yoga bands or yoga rubber have become one of the best-selling products online. It’s no surprise that this new trend has seen a surge in sales, as many gyms have closed in various countries due to the coronavirus pandemic. 

4. Reusable water bottles

Globally, reusable water bottles have seen a significant increase in sales. The percentage could reach 3.9 percent by 2025. 

Based on data from Google, the increase in demand for reusable water bottles is driven by a shift in healthy lifestyle patterns, with people opting to bring their drinks from home rather than buying bottled water at convenience stores. 

5. Blankets

If you want to sell a product with high profit margins, try selling blankets. Since the pandemic, people have mostly stayed at home and are willing to allocate a budget to make their homes comfortable by purchasing blankets. 

Google Trends shows a significant increase in user searches for the keyword blankets during the pandemic. This trend is expected to continue to rise until 2021. 

6. Yoga and Pilates mats

Yoga mats have been selling like hotcakes for a while now. Due to the increasing popularity of yoga and the growing awareness of its health benefits, the yoga mat industry is expected to reach US$17.3 billion by 2025. Google Trends confirms this increase in interest, with approximately 191,000 searches per month for yoga mats. 

7. Puzzles

Puzzles have become a popular entertainment activity since people were urged to stay home during the Coronavirus Pandemic. Puzzles are also considered a great way to relieve stress. 

There were an average of 823,000 monthly searches for the term "puzzle" in 2020. Meanwhile, this trend is predicted to continue to rise in 2021. 

8. Herbal medicine 

Various online stores in Indonesia have seen an increase in interest in herbal medicine sales throughout 2020. It can even be said that herbal medicine will continue to sell well until 2021. 

Some examples of the best-selling herbal medicines include those for boosting immunity, dietary supplements, and herbal drinks or jamu. 

Is there anyone among you who wants to start an online business right now? It seems that the 8 listed products that sell the most online, as mentioned above, can be an inspiration to start an online business from now on. 

Author: Dinno Baskoro

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